House Music PR Agency

We pitch your release to the DJs, radio, playlists and press that actually fit your sound, with personal outreach and proper follow-up.

Some quick case studies and you can see more here.

• Case Study 1: Roy Davis Jnr | Al Zanders / Undaground Therapy Muzik  – DJ promo, radio, press campaign – Outcomes (Dj Mag 3 Page Feature | DJ Mag Premiere | Bolting Bits | Deliciuese Musique & more)
• Case Study 2: Dj Thadz & Dj Slugo / Dance Mania – DJ promo, radio, press campaign – Outcomes (Mixmag Interview & Guest Mix | Mixmag Premiere | 15 Questions Interview | Electronic Groove)
• Case Study 3: Various Artists | RFR Records – DJ promo, radio, press campaign – Outcomes (BBC Radio 1 Feature Mix | Phonica | XLR8R | Mixmag & more…)

1) Audit and targets
We start by getting clear on the record and the objective. That means understanding your sound, sub-genre and references, your current level, and what success looks like for this release (DJ support, radio, press, playlists, premieres, charting, label awareness etc.). From there we build a target plan: who we’re pitching, where they sit in the House ecosystem, and what angle is most likely to land with them, all mapped to your deadlines.

2) Assets and story
A strong record still needs the right presentation. We make sure the essentials are tight: your press release, short bio, artwork, clips, private links/downloads, and the “why now” narrative. We also agree the key talking points and press text so the outreach feels consistent across press, radio and tastemakers. If anything is missing, we’ll tell you exactly what to fix or add so you’re not pitching with half a toolkit.

3) Outreach and pitching
This is where the work happens. We pitch personally to the right DJs, radio shows, press and playlist routes for your sound, with proper follow-ups rather than a one-time blast. For House records, fit matters: we focus on selectors who actually play your style, outlets that cover it, and channels where your release can build momentum over time. If a premiere or feature makes sense, we’ll target and coordinate that as part of the run-up.

4) Reporting and live feedback
You’ll see what’s landing as the campaign runs and we will keep you posted on coverage offers as we speak to people. We provide weekly reporting and real-time DJ feedback so you can track responses, support and highlights without guessing. This isn’t just a list of names: it’s context you can use! see what’s resonating, what’s being supported, and what we’re doing next to push it further.

5) Follow-through and second wave
Momentum is often built in waves, not one hit. We keep pushing in the run-up to release, then follow through on release with an extra push of promo and pitching. If certain channels respond well (specific DJs, radio shows, press angles), we lean into that. We also outline next steps for your next release so each campaign strengthens the one after it.

Choose a package based on what matters most for this release: DJ support, radio, press coverage, or a full campaign combining the lot.